Friday, 09 June, 2023

Vietnam's top brands for customer experience

Robert Sawatzky

The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity

Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Rahat Kapur joins Campaign Asia-Pacific

Staff Reporters

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.

Newsmakers in the world of marcomms: Weekly recap

Appointments at L’Oréal, Electriclime, DeVries, Bastion, InMobi, Mindshare, Ipsos, PNTR, Dentsu Sports International, Hakuhodo, Accenture Song and more in our regular column of people move and account wins.

Consumers in APAC continue to be keen to share first-party data with brands

Staff Reporters

TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.

Creative Minds: How FCB's Devon Wood flew a plane with no experience

Staff Reporters

The senior copywriter at FCB Aotearoa was inspired by her father, who was an adman, to become a creative. She also has a cat for a pet despite being a dog person.

Dance company brings artistry across Hong Kong in campaign film

Minnie Wang

INSPIRATION STATION: Hong Kong Dance Company celebrates cross-disciplinary collaboration through film produced by award-winning film director Chan Kin Long.