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Monday, 12 June, 2023

Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'

Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'

Coral Cripps

Publicis Groupe CEO spoke at the Adobe Summit.

Chorus wins global branding brief from Moskovskaya Vodka

Global vodka brand appoints creative shop

Ben Bold

Agency will also conceive and design brand’s live marketing.

McDonald's serves up happiness through the ages

McDonald's serves up happiness through the ages

Campaign India Team

Watch the film conceptualised by DDB Mudra here

How China’s Gen Z fell in love with the Asian Baby Girl aesthetic

How China’s Gen Z fell in love with the Asian Baby Girl aesthetic

Crystal Tai

'ABG' is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China.

 
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Editor's Picks

Rahat Kapur joins Campaign Asia-Pacific

Rahat Kapur joins Campaign Asia-Pacific

Staff Reporters

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.

 
Vietnam's top brands for customer experience

Vietnam's top brands for customer experience

Robert Sawatzky

The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

 
Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity

Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

 
 

Events

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Southeast Asia Agency of the Year Awards 2023

Dec 7, 2023

Awards Presentation venue to be announced

 
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Australia/New Zealand Agency of the Year Awards 2023

Dec 7, 2023

Awards Presentation venue to be announced

 
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