Campaign Creative Capsule
Thursday, 15 June, 2023

Creative Minds: Warunyoo Sorasetsakoon's English skills seal the deal

Staff Reporters

A feline fanatic, BBDO Bangkok's creative director talks work inspiration, happiness, films and food.

Beyond black and white, a colourful QR-tistic renaissance

Nikita Mishra

INSPIRATION STATION: Art is at your fingertips with generative AI; we've been told that plenty. Look for yourself at how a Redditor reimagined QR codes to turn them into pure pixel perfection.

2023 Cannes Contenders: BBDO's bold selection

Campaign Staff

A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling for his list of Lion hopefuls.

2023 Cannes Contenders: ADK's handpicked lionhearted crusaders

Campaign Staff

In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for a roaring success.

Saviour narrative vs real life: Natalie Lam on creativity in Asia

Danielle Long

Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.

Creativity is more local than ever before

Arthur Sadoun

Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in the second part of a series on creativity by holding company bosses.

Our role is to inspire the safe adoption of new creative tech

Hiroshi Igarashi

The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.