Friday, 16 June, 2023

Twitter: A risky ad spend venture or resurging platform for growth?

Staff Reporters

SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.

Singapore's top brands for customer experience

Robert Sawatzky

The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Gaming for brands: The rules of engagement

Claire Waring

An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.

2023 Cannes Contenders: Dentsu Creative on potential winners

Campaign Staff

With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares their top picks.

Beyond black and white, a colourful QR-tistic renaissance

Nikita Mishra

INSPIRATION STATION: Art is at your fingertips with generative AI; you've been told that plenty. Now look for yourself at how a Redditor reimagined QR codes to turn them into pure pixel perfection.

2023 Agency of the Year judges announced

Staff Reporters

We reveal the confirmed judges for the industry's biggest marketing and advertising awards.

Newsmakers in the world of marcomms: Weekly recap

Catch all the appointments and client win from Manulife, Korean Air, JBL, Una Terra, Gusto Collective, Cheil, Supermassice, Grey Group, and others in our regular weekly column.