marketing
Asia-Pacific Power List 2023: Kainaz Gazder, P&G
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify
From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.
Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart
Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.
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Improving on paying for performance
As CMOs are pressured to cut costs and drive efficiencies, it’s time to prove marketing’s effectiveness and impact on business.
Asia-Pacific Power List 2023: Hanks Lee, A.S. Watson Group
With a proven track record of purpose-led marketing that goes beyond business numbers, Lee strives to transform Watsons into the top health and beauty brand in most of its operating markets.
Asia-Pacific Power List 2023: Eugene Lee, McDonald's
Lee’s rise to the top of the golden arches has been nothing short of remarkable. With a keen eye for innovative marketing, the newly promoted International CMO is a force to be reckoned with.
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