News
'We are asking for policy change': Ogilvy launches AI Accountability Act
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
Cannes Lions 2023 sees 6% increase in entries
New gaming award boosted entries to almost 27,000.
Jon Wilkins and Nik Studzinski to depart Accenture Song
The pair have been with Accenture since it bought Karmarama in 2016.
2023 Agency of the Year judges announced
We reveal the confirmed judges for the industry's biggest marketing and advertising awards.
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
it opens with offices in London, New York and LA.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Tribal Worldwide retains Changi’s digital and creative AOR for iShopChangi
The mandate marks Tribal's second term with Changi, extending a four-year partnership by another three years and adding marketing duties to its scope.
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Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
2023 Cannes Contenders: Ogilvy ANZ shares their key picks
As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.
TikTok on the rise as a news source, as Facebook wanes
TikTok is gaining ground with younger audiences while Facebook is becoming less important for news, according to the 2023 Digital News Report released by the Reuters Institute for the Study of Journalism.
Twitch competitors seize opportunities amid branded content fallout
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
YouTube offers free creative consulting to upfront advertisers
Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
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M&C Saatchi shares drop 9% on downbeat trading update
Group optimistic despite weakness in advertising and media revenues.
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Tarvinderjit Singh moves to Cheil as senior ECD
He previously was creative head of Famous Innovations' Delhi office.
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L'Oréal Groupe Vietnam reappoints Publicis as media planning and buying partner
L’Oreal Groupe has renewed their collaboration with Publicis Groupe in Vietnam following a successful three-and-a-half-year tenure and competitive review lasting three months.
ABInBev, McDonald's, Mondelēz top Global Effie Index
In Asia Pacific, Mondelēz and KFC rank as top marketer and brand, with Ogilvy and Special winning agency nods.
Top independent health agency opens in APAC
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Havas revamps brand identity
Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity
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