Siobhan Holt
16 hours ago

'We are asking for policy change': Ogilvy launches AI Accountability Act

Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.

Photo: Shutterstock

WPP-owned agency Ogilvy has launched the AI Accountability Act, an initiative calling for policy change by asking PR agencies, the advertising sector and social media platforms to mandate disclosure a

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