Advertising News The Information
Mark Read
Jun 12, 2023

AI puts creative tools in the hands of millions

WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' holding company bosses.

This article is part of a series of pieces from holding company bosses about their thoughts on creativity ahead of the Cannes Lions International Festival of Creativity. Is collaboration still a key

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

HSBC calls fresh global media review

1 HSBC calls fresh global media review

PR Awards Asia 2023: Winners announced

2 PR Awards Asia 2023: Winners announced

Top independent health agency opens in APAC

3 Top independent health agency opens in APAC

Uber launches Journey Ads in India

4 Uber launches Journey Ads in India

Wavemaker names Sindhuja Rai as its APAC CEO

5 Wavemaker names Sindhuja Rai as its APAC CEO

These romantic film scenes are more problematic than you think

6 These romantic film scenes are more problematic than you think

Shangri-La depicts fantastical new world to re-engage travellers

7 Shangri-La depicts fantastical new world to re-engage travellers

Women Leading Change 2023: Winners revealed

8 Women Leading Change 2023: Winners revealed

The demise of Vice, MTV News, Buzzfeed News and the broken model of youth media

9 The demise of Vice, MTV News, Buzzfeed News and the broken model of youth media

APAC Power List 2023: Meet the region's 50 most influential marketers

10 APAC Power List 2023: Meet the region's 50 most influential marketers

Related Articles

It's AI's time in the sun at Cannes
3 days ago
Chris Daniels

It's AI's time in the sun at Cannes

Can DALL·E, the AI that creates images from text, accelerate advertising?
Nov 17, 2022
Will McMahon

Can DALL·E, the AI that creates images from text, ...

Dear creative partner, it's over: I'm leaving you for AI
May 25, 2023
Gémina Flores

Dear creative partner, it's over: I'm leaving you ...

Cannes Lions: The big agency winners since 2018
The Knowledge
May 31, 2023
Maria Iu

Cannes Lions: The big agency winners since 2018

Just Published

APAC leads global ad growth in 2023 as traditional media struggles: MAGNA
1 hour ago
Staff Reporters

APAC leads global ad growth in 2023 as traditional ...

After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries
3 hours ago
Campaign Editors

Cannes daily global podcast episode 1: Festival ...

As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.

'We are asking for policy change': Ogilvy launches AI Accountability Act
16 hours ago
Siobhan Holt

'We are asking for policy change': Ogilvy launches ...

Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.

Durex ducks around with Apple’s “ducking” autocorrect update
17 hours ago
Ad Nut

Durex ducks around with Apple’s “ducking” autocorrec...

It’s about ducking time!