Advertising
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APAC leads global ad growth in 2023 as traditional media struggles: MAGNA
After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Here’s how to ensure you’re not sexually harassing someone in Cannes
And you should read this even if you think it's not aimed at you.
Jon Wilkins and Nik Studzinski to depart Accenture Song
The pair have been with Accenture since it bought Karmarama in 2016.
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
it opens with offices in London, New York and LA.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Creative Minds: Warunyoo Sorasetsakoon's English skills seal the deal
A feline fanatic, BBDO Bangkok's creative director talks work inspiration, happiness, films and food.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
2023 Cannes Contenders: Dentsu Creative on potential winners
With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.
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Beyond black and white, a colourful QR-tistic renaissance
INSPIRATION STATION: Art is at your fingertips with generative AI; you've been told that plenty. Now look for yourself at how a Redditor reimagined QR codes to turn them into pure pixel perfection.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
Tribal Worldwide retains Changi’s digital and creative AOR for iShopChangi
The mandate marks Tribal's second term with Changi, extending a four-year partnership by another three years and adding marketing duties to its scope.
2023 Cannes Contenders: Ogilvy ANZ shares their key picks
As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.
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Saviour narrative vs real life: Natalie Lam on creativity in Asia
Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.
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