UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero

The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.

The debate about climate change and advertising’s role – positive and negative – continues. But, more than two years on from launch, it is important to revisit the purpose of the Ad Net Zero action pl

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