Analysis
Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
2023 Cannes Contenders: Droga5's lineup of creative masterpieces
Droga5 Tokyo’s group creative directors showcase work that will reign supreme at the Festival de Cannes.
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
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It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Creative Minds: Warunyoo Sorasetsakoon's English skills seal the deal
A feline fanatic, BBDO Bangkok's creative director talks work inspiration, happiness, films and food.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
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Beyond black and white, a colourful QR-tistic renaissance
INSPIRATION STATION: Art is at your fingertips with generative AI; you've been told that plenty. Now look for yourself at how a Redditor reimagined QR codes to turn them into pure pixel perfection.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
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Saviour narrative vs real life: Natalie Lam on creativity in Asia
Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.
Singapore's top brands for customer experience
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
PR Awards Asia 2023: Winners announced
PRWeek Asia and Campaign Asia-Pacific announce the full list of winners of the 22nd annual PR Awards Asia.
Creativity is more local than ever before
Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in the second part of a series on creativity by holding company bosses.
John Wren: AI can never replace the genius from great creative
Omnicom's chairman and chief executive explains the impact of tech and the biggest creative opportunities for the coming year, in the latest article in a series by holding company bosses.
2023 Cannes Contenders: Havas highlights prize-worthy work
It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.
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