A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.