The Work: The latest from the world of commercial creativity

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries
3 hours ago

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.

Durex ducks around with Apple’s “ducking” autocorrect update
2023 Cannes Contenders: Droga5's lineup of creative masterpieces
1 day ago

2023 Cannes Contenders: Droga5's lineup of creative masterpieces

Droga5 Tokyo’s group creative directors showcase work that will reign supreme at the Festival de Cannes.

2023 Cannes Contenders: BBDO's bold selection
3 days ago

2023 Cannes Contenders: BBDO's bold selection

A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.

2023 Cannes Contenders: Dentsu Creative on potential winners
3 days ago

2023 Cannes Contenders: Dentsu Creative on potential winners

With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.

2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
4 days ago

2023 Cannes Contenders: ADK's handpicked lionhearted crusaders

In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.

2023 Cannes Contenders: Ogilvy ANZ shares their key picks
4 days ago

2023 Cannes Contenders: Ogilvy ANZ shares their key picks

As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.

2023 Cannes Contenders: Havas highlights prize-worthy work
Jun 13, 2023

2023 Cannes Contenders: Havas highlights prize-worthy work

It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.

2023 Cannes Contenders: DDB Hong Kong's promising picks
Jun 13, 2023

2023 Cannes Contenders: DDB Hong Kong's promising picks

DDB Hong Kong's ECD Alejandro Canciobello talks us through his Cannes hopefuls; a list of work that creates emotional impact, work that can elicit change.

2023 Cannes Contenders: Cheil Worldwide predicts winners
Jun 12, 2023

2023 Cannes Contenders: Cheil Worldwide predicts winners

Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.

McDonald's serves up happiness through the ages
Jun 10, 2023

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

Shangri-La depicts fantastical new world to re-engage travellers
Jun 8, 2023

Shangri-La depicts fantastical new world to re-engage travellers

McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.

2023 Cannes Contenders: Wunderman Thompson's mane choices
Jun 8, 2023

2023 Cannes Contenders: Wunderman Thompson's mane choices

Creatives from the agency network pick their favourite Asia-Pacific campaigns expected to return from Cannes with a pride of Lions.

Dance company brings artistry across Hong Kong in campaign film
Jun 8, 2023

Dance company brings artistry across Hong Kong in campaign film

INSPIRATION STATION: Hong Kong Dance Company celebrates cross-disciplinary collaboration through film produced by award-winning film director Chan Kin Long.

Gibberish to growth, new spot puts Aussie male banter to good use
Jun 7, 2023

Gibberish to growth, new spot puts Aussie male banter to good use

Funny talk, serious impact. The Hallway's latest campaign will be screened at The Sydney Film Festival this week.

2023 Cannes Contenders: Ogilvy APAC's top bets
Jun 7, 2023

2023 Cannes Contenders: Ogilvy APAC's top bets

There's no exact science to predicting a Cannes Lions winner, Ogilvy's Reed Collins gives a shot nonetheless.

2023 Cannes Contenders: DDB Singapore predicts winners
Jun 6, 2023

2023 Cannes Contenders: DDB Singapore predicts winners

Creatives at DDB Singapore put their necks on the line for campaigns they think will clutch gold or Grand Prix at this year's Cannes creativity fest.

2023 Cannes Contenders: McCann predicts APAC hopefuls
Jun 5, 2023

2023 Cannes Contenders: McCann predicts APAC hopefuls

McCann's Valerie Madon picks standout campaigns that have the best prospects at this year's Cannes Lions.

Santander taps Succession's Brian Cox for 'sliding doors' spot
Jun 5, 2023

Santander taps Succession's Brian Cox for 'sliding doors' spot

The campaign was created by House 337.

Lego Group unveils ‘Play unstoppable’ platform
Jun 2, 2023

Lego Group unveils ‘Play unstoppable’ platform

The campaign was created by The Lego Group’s in-house creative team.