Watch the film conceptualised by DDB Mudra here
McDonald’s has rolled out a campaign to showcase familiarity with the brand across generations. Conceptualised by DDB Mudra, the film showcases a cranky grandfather holding a cotton ball on his arm d
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As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
New gaming award boosted entries to almost 27,000.
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