We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
There have been roughly four ages of advertising. We have now entered the fifth age. The age of relevance. In the first stage in the 1950s, in the age of interruption, consumers were happy to pay att
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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