Opinions
Here’s how to ensure you’re not sexually harassing someone in Cannes
And you should read this even if you think it's not aimed at you.
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
The Brandtech Group acquires Singapore-based AI ad generator Pencil
Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
Creativity is more local than ever before
Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in the second part of a series on creativity by holding company bosses.
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Measurement is key to decarbonise ad production and reduce media emissions
Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.
Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
Why so many Western brands get it wrong when talking to APAC audiences
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
2023 Cannes Contenders: Wunderman Thompson's mane choices
Creatives from the agency network pick their favourite Asia-Pacific campaigns expected to return from Cannes with a pride of Lions.
Why cultural marketing is toxic (and five things to do about it)
All too often there is a shallowness in intent when it comes to cultural association.
Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
Pitching for Shell? You don’t understand value
Belinda Noble from Comms Declare writes that accepting work from the petroleum giant makes losers of your company, your staff, and the advertising industry.
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Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
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Get ready for a major shift in the reality wearables market
Apple is all set to make a game-changing announcement about its mixed-reality headset.
Brands: Make us proud
With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values and stand out.
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