Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
EXCLUSIVE: Jeriad Zoghby and fresh hire Roald van Wyk are championing a new offering within IPG that brings creatives into the “cold” and “functional” world of commerce.