Bryce Whitwam
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Creative alchemy: Ogilvy's Chris Reitermann dives ...
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
China’s outdoor market set to keep growth in ...
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
More tangible brand connections are needed in ...
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
Expect traditional Chinese retail to bounce back in ...
SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.
Authenticity reigns supreme for Chinese brands ...
SHANGHAI ZHAN PODCAST: The CEO of relay.club, which helps Chinese brands manage influencers abroad, says social media users are hyper-aware of those espousing messages they don’t believe in.
Despite lockdowns, the China sports-fashion ...
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
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