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Arthur Sadoun
4 days ago

Creativity is more local than ever before

Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in the second part of a series on creativity by holding company bosses.

Does creativity still have a local accent? Creativity is more local than ever before, which is why, at Publicis Groupe, personalisation at scale sits firmly at the heart of our unique model. In an in

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