Philippe Krakowsky
3 days ago

Great creative will be even more essential as AI develops

When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.

Philippe Krakowsky, chief executive, Interpublic

What is the future for creativity and AI? Would you use or have you used AI in one of your campaigns? There’s no question that AI can be a catalyst for creativity. But that’s not really new; going ba

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