Digital
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
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It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
The Brandtech Group acquires Singapore-based AI ad generator Pencil
Hot on the heels of its Jellyfish takeover, the Brandtech Group has bought an AI firm with which it has built an enterprise AI solution being piloted by Unilever and Bayer.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
Tribal Worldwide retains Changi’s digital and creative AOR for iShopChangi
The mandate marks Tribal's second term with Changi, extending a four-year partnership by another three years and adding marketing duties to its scope.
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Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
Twitch competitors seize opportunities amid branded content fallout
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
YouTube offers free creative consulting to upfront advertisers
Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
Spotify launches ad analytics service for advertisers
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
Unpacking Reddit's escalating API crisis
More than 3,000 subreddits have 'gone dark' as moderators protest Reddit's plans to charge other companies for access to data.
Move and win roundup: Week of June 12, 2023
Check out the marcomms newsmakers this week from Manulife Asia, Korean Air, Grey Group, Milk & Honey PR, The Hallway, Electriclime, and others, in our people move and account win column.
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The demise of Vice, MTV News, Buzzfeed News and the broken model of youth media
Some of the biggest names in youth media have recently shuttered or filed for bankruptcy. Campaign explores if this is a broader sign of the death of digital media and what it means for advertisers in APAC.
Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'
Publicis Groupe CEO spoke at the Adobe Summit.
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Consumers in APAC continue to be keen to share first-party data with brands
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.
Vietnam's top brands for customer experience
The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
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