Matthew Keegan
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The demise of Vice, MTV News, Buzzfeed News and the ...
Some of the biggest names in youth media have recently shuttered or filed for bankruptcy. Campaign explores if this is a broader sign of the death of digital media and what it means for advertisers in APAC.
NFTs aren’t dead, they are just shifting gears
Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.
Dentsu's underlying operating profit slips, reports ...
The network saw an organic revenue decline in Q1 but expects performance to be second-half weighted, driven by a number of one-off events later in the year.
How momfluencers came to dominate influencer marketing
A marketer's dream for household spending, momfluencers might be acing the social media game with spotless kitchens and perfect lives, but are they peddling an unreal construct of real motherhood?
‘Women must wear bikini bottoms’; the paradigm ...
Sports broadcasting is often justified by the commercial logic of “sex sells,” hiding behind the implicit assumption that the only way to consume sports is through the male gaze. But some brands are challenging this deeply misogynistic narrative, starting long-overdue conversations about the brazen objectification of women in sports.
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
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