Minnie Wang
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Apple retains top glory; F&B is the most resilient: ...
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
Top advertisers’ KOL spend in China up tenfold ...
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
Dance company brings artistry across Hong Kong in ...
INSPIRATION STATION: Hong Kong Dance Company celebrates cross-disciplinary collaboration through film produced by award-winning film director Chan Kin Long.
From humble beginnings to sweaty success, Lululemon'...
Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
A bubbly surprise, Coca-Cola ignites senses with ...
Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.
Cathay acts swiftly, fires crew involved in ...
CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.
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