Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
China is a daunting but critical market for international brands. A key driver of global luxury goods sales, a Bain &Co. analysis predicts Chinese shoppers will account for 40% of all luxury consumers
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
