Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
YouTube is offering free services from its internal consultancy Creative Works to advertisers and agencies that sign a “substantial upfront agreement” with the company, director Abigail Posner exclusi
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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