Media
.jpg&h=268&w=401&q=100&v=20170226&c=1)
APAC leads global ad growth in 2023 as traditional media struggles: MAGNA
After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
2023 Cannes Contenders: Dentsu Creative on potential winners
With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
2023 Cannes Contenders: Ogilvy ANZ shares their key picks
As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.
TikTok on the rise as a news source, as Facebook wanes
TikTok is gaining ground with younger audiences while Facebook is becoming less important for news, according to the 2023 Digital News Report released by the Reuters Institute for the Study of Journalism.
Twitch competitors seize opportunities amid branded content fallout
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
YouTube offers free creative consulting to upfront advertisers
Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
Spotify launches ad analytics service for advertisers
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
2023 Cannes Contenders: Havas highlights prize-worthy work
It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.
Our role is to inspire the safe adoption of new creative tech
The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.
Wavemaker names Sindhuja Rai as its APAC CEO
Rai will join in September from Mondelēz International, where she currently leads media investment, filling the role vacated by Gordon Domlija.
Cannes Lions 2023 countdown: CEO Simon Cook on what to expect, from awards to AI
Sustainability and inclusion will be under scrutiny at festival.
Global ad revenue to grow by 5.9% as digital offsets headwinds: GroupM
Digital OOH, CTV and retail media fastest-growing channels.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
