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‘They just want to bleed us dry’: Streamers ...
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
Media buyers skeptical Yaccarino can reverse ...
The platform’s U.S. ad sales dropped 59% between early April and May from the previous year — right before Yaccarino’s first day as CEO.
Why Capcom is targeting the women who play "Street ...
EXCLUSIVE: A new campaign focuses on the fighting game’s roster of women to attract non-traditional “Street Fighter” players.
Upfronts marked by writers strike and streaming battle
Broadcasters touted their linear and digital reach during presentations devoid of talent.
What advertisers want from Linda Yaccarino
As she prepares to take over as CEO of Twitter, Yaccarino’s ability to turn around the platform hinges on Elon Musk relinquishing control.
PR pros are AI amateurs, report finds
Less than 25% of agencies, brands and independent consultancies are changing how they work with AI.
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