PR
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
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It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
Inclusive thinking must be at every stage of the process
The Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
it opens with offices in London, New York and LA.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
2023 Cannes Contenders: Dentsu Creative on potential winners
With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in Campaign's holding company boss interview series.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
2023 Cannes Contenders: Ogilvy ANZ shares their key picks
As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.
Singapore's top brands for customer experience
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
PR Awards Asia 2023: Winners announced
PRWeek Asia and Campaign Asia-Pacific announce the full list of winners of the 22nd annual PR Awards Asia.
Top independent health agency opens in APAC
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Havas revamps brand identity
Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity
Edelman launches global B2B marketing group
It aims to create integrated marketing programs aimed at reaching and earning the trust of B2B buyers.
2023 Cannes Contenders: Havas highlights prize-worthy work
It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.
Our role is to inspire the safe adoption of new creative tech
The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.
Unpacking Reddit's escalating API crisis
More than 3,000 subreddits have 'gone dark' as moderators protest Reddit's plans to charge other companies for access to data.
No, Tony the Tiger and Dylan Mulvaney are not working together
Some conservatives threatened to boycott the brand after its mascot was seen with the trans influencer at the Tony Awards on Sunday night. The brand says there’s no partnership.
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