Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Alzheimer's Society is launching its latest campaign by New Commercial Arts, fronted by an emotionally charged, compassionate TV ad featuring a husband who becomes increasingly worried about his wife'
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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