Danielle Long
4 days ago

Saviour narrative vs real life: Natalie Lam on creativity in Asia

Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.

Natalie Lam is passionate about mosquito campaigns, but not in the way you might think. The chief creative officer for Publicis Groupe across APAC and EMEA—and the recent recipient of Campaign Asia P

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