Sustainability Impact
UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.
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Measurement is key to decarbonise ad production and reduce media emissions
Ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab talk about some immediate wins that can accelerate progress.
Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
2023 Cannes Contenders: Ogilvy APAC's top bets
There's no exact science to predicting a Cannes Lions winner, Ogilvy's Reed Collins gives a shot nonetheless.
Pitching for Shell? You don’t understand value
Belinda Noble from Comms Declare writes that accepting work from the petroleum giant makes losers of your company, your staff, and the advertising industry.
Can resale programs make fast fashion sustainable? Zara is trying to find out
Fashion retailers face a tricky balance regarding environmental efforts.
Towering warning of fashion's excesses ahead
From runways to ruins, fashion's waste summit grows taller by the minute. A new campaign by Wildlings highlights the mountainous problem that is waste couture in under 45 seconds.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Ethics or charade? The troubling truth of bluewashing
Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.
Women Leading Change 2023 shortlist revealed
See the women and companies shortlisted for the seventh annual awards, the winners of which will be announced on June 6.
From climate delay to climate action: Closing the 'say-do' gap in sustainable marketing
As climate change is real, the CEO of WhiteGrey emphasises that 'marketers must seize what is the greatest behaviour-change opportunity in a generation.'
Shein, Nike, Adidas questioned over forced labour practices in China
Sportswear giants Adidas, Nike, along with fast fashion retailers Shein and Temu, have been quizzed by US Senators about the possible use of forced labour in their supply chains.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
Ads still cast more men than women despite diversity push
A large-scale face-recognition study in the UK finds 60% of people in video ads last year were male.
Avoiding greenwashing doesn't mean you should start greenhushing
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
Ariel shows long term impact of not sharing the load
Watch the film conceptualised by BBDO India here
Apple banks on diversity, sustainability for the launch of its first store in India
The 100-member team employed at the new Mumbai outlet consists of 50% women.
‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content
The campaign was created by TheOr.
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