Shawn Lim
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HSBC calls fresh global media review
Campaign first reported in October 2022 that a new review was to be launched.
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As the podcasting boom wanes, how is APAC adjusting?
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
Chat-based payments are here: Game-changer or ...
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
Will vanity metrics ever die?
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
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Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
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