Staff Reporters
Jun 14, 2023

L'Oréal Groupe Vietnam reappoints Publicis as media planning and buying partner

L’Oreal Groupe has renewed their collaboration with Publicis Groupe in Vietnam following a successful three-and-a-half-year tenure and competitive review lasting three months.

The partnership, which began in 2020 when Starcom won the media mandate from GroupM, has proven successful for both sides, leading to a unanimous decision to extend the relationship. Under the renewed

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