Marketing
Gaming for brands: The rules of engagement
An member of Cannes Lions' 2023 inaugural Gaming Jury argues that gaming is a better answer to lack of attention than short ads, offering marketers true engagement over pushed messaging.
Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace
it opens with offices in London, New York and LA.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Tribal Worldwide retains Changi’s digital and creative AOR for iShopChangi
The mandate marks Tribal's second term with Changi, extending a four-year partnership by another three years and adding marketing duties to its scope.
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Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
Singapore's top brands for customer experience
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
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L'Oréal Groupe Vietnam reappoints Publicis as media planning and buying partner
L’Oreal Groupe has renewed their collaboration with Publicis Groupe in Vietnam following a successful three-and-a-half-year tenure and competitive review lasting three months.
ABInBev, McDonald's, Mondelēz top Global Effie Index
In Asia Pacific, Mondelēz and KFC rank as top marketer and brand, with Ogilvy and Special winning agency nods.
Top independent health agency opens in APAC
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Edelman launches global B2B marketing group
It aims to create integrated marketing programs aimed at reaching and earning the trust of B2B buyers.
Our role is to inspire the safe adoption of new creative tech
The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.
Cannes Lions 2023 countdown: CEO Simon Cook on what to expect, from awards to AI
Sustainability and inclusion will be under scrutiny at festival.
Hyundai names cricketer Hardik Pandya as brand ambassador for Exter
The auto brand has already released a film featuring the athlete
2023 Cannes Contenders: Cheil Worldwide predicts winners
Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.
Move and win roundup: Week of June 12, 2023
Check out the marcomms newsmakers this week from Manulife Asia, Korean Air, Grey Group, Milk & Honey PR, The Hallway, Electriclime, and others, in our people move and account win column.
Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
Asia-Pacific Power List 2023: Kainaz Gazder, P&G
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
Thailand's top brands for customer experience
The Thailand list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Vietnam's top brands for customer experience
The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
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