Activity picks up from quiet February, with 55 deals in marketing services.
Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.
Agencies bought at end of 2022 include Fiftyfive5 and Melon.
There were 76 deals globally in November, with North America being the most active.
April sees surge in private equity-backed deals, Havas, Stagwell and Horizon among the high-profile buyers.
Campaign AI M&A watch: There were 74 marketing services deals in July.
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