Ian Whittaker
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Inflation vs. advertising: The battle for companies'...
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
When it comes to AI it's best to keep your head, ...
The best thing to do for now is to ignore the market reactions and take on board Napoleon’s comment: 'Take time to deliberate, but when the time for action comes, stop thinking and go in.'
What are agency groups to do about China?
Investor-oriented columnist Ian Whittaker suggests the market opportunity for the big agency holding companies in China is unlikely to grow much more.
Increasingly a sideshow? The importance of ...
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author.
How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Not all subscribers are equal: what economics of ...
Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.
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