Samuel Tan

Jun 13, 2023

May 2023 APAC advertiser of the month: Vegemite

The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.

May 8, 2023

April 2023 APAC advertiser of the month: Foodpanda

Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.

Apr 12, 2023

March 2023 APAC advertiser of the month: GrabBike

Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March

Mar 16, 2023

February 2023 APAC advertiser of the month: Samsung

Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.

Feb 10, 2023

January 2023 advertiser of the month: Oreo X Blackpink

Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

Jan 17, 2023

December 2022 Australia advertiser of the month: Uber

Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.