Matthew Miller
Jan 24, 2022

WFA offers guide for DEI-conscious media planning and buying

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

Images from case studies within the WFA's guide.

The World Federation of Advertisers (WFA) has released a freely available guide to diversity and representation in media planning and buying. The WFA's Diversity Task Force developed the guide, Dive

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