James Halliwell
Apr 20, 2022

Consumers punishing ‘inactive’ corporates over Ukraine

A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.

Danone, Deutsche Telecom and BNP Paribas are “prime examples” of corporates being punished by consumers who feel let down by the way they are reacting to the war in Ukraine, according to a new survey.

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