ai
'We are asking for policy change': Ogilvy launches AI Accountability Act
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
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Beyond black and white, a colourful QR-tistic renaissance
INSPIRATION STATION: Art is at your fingertips with generative AI; you've been told that plenty. Now look for yourself at how a Redditor reimagined QR codes to turn them into pure pixel perfection.
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AI 2.0: redefining possible
AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.
John Wren: AI can never replace the genius from great creative
Omnicom's chairman and chief executive explains the impact of tech and the biggest creative opportunities for the coming year, in the latest article in a series by holding company bosses.
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