The IPG Health Medical Communications network will consist of Area 23 on Hudson, Caudex and ProHealth, among other agencies.
One year after corporate parent Interpublic combined FCB Health and McCann Health to birth IPG Health , the organization has unveiled a network that unites eight medical communications agencies unde
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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