Chris Daniels
May 1, 2023

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Mulvaney at the opening night of the musical

The backlash to Bud Light’s collaboration with trans influencer Dylan Mulvaney is bound to put a chill on other brands expressing support for LGBTQ+ rights and individuals, say Fortune 500 CCOs and

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