Sabrina Sanchez
Jun 7, 2023

Cannes Lions 2023: Judges must raise the standard on purpose work, creatives say

Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.

As the world recovers from a global pandemic and faces ongoing civil unrest and widespread environmental and mental health crises, advertising creative in the past three years has reflected this consu

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