As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.
SEE ALL OF THE 2023 WOMEN TO WATCH Celebrating outstanding talent in marcomms Zoe Chou Director of Tencent WeChat strategic research institute and WeChat PR centre Tencent Guangzhou After more t
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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