Shauna Lewis
Feb 7, 2023

New-business appointments in U.K. declined 18% year-on-year: AAR report

AAR’s New Business Pulse report compiled data from completed reviews in 2022

New business: appointments in 2022 included Audible, Virgin Media O2, Dreams and Morrisons

New-business appointments fell by 18% year on year in 2022, according to AAR’s New Business Pulse data. Advertising and integrated agency appointments declined the most dramatically, down 24%, while

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