Data
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
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Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
Singapore's top brands for customer experience
The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
May 2023 APAC advertiser of the month: Vegemite
The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.
Thailand's top brands for customer experience
The Thailand list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Vietnam's top brands for customer experience
The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Malaysia's top brands for customer experience
The Malaysian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Indonesia's top brands for customer experience
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
Cannes Lions: Which are the big winners since 2018?
As the 2023 Cannes Lions International Festival of Creativity approaches, Campaign looks at which agencies have performed strongly in the past five years.
Pitch process wastes time, money, and impacts mental health: report
MediaSense interviewed directors and C-suite ad professionals across the globe.
Southeast Asia's top 50 brands for customer experience
Customers ranked Samsung and Shopee at the top of their list through an extensive research survey from Milieu Insight in partnership with Campaign. Check out the other 48 brands on the list.
M&A Watch: Resilience, capability and growth are keywords in March
Activity picks up from quiet February, with 55 deals in marketing services.
CMOs at top brands have shorter tenures — but they’re rising to bigger roles
The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.
April 2023 APAC advertiser of the month: Foodpanda
Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Global agency rankings: Three media shops exceed $1 billion in billings
Top-placed OMD registered 37 wins in January-February media table.
Be part of our industry's largest global DEI census - take the survey now
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.
March 2023 APAC advertiser of the month: GrabBike
Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
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