Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
Meta returned to revenue growth in Q1 following three successive quarters of decline after recording a healthy bump in users and growing its newer ad formats. Revenue grew 3% annually to $28.6 bill
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After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
As Cannes Lions kicks off on 19 June, Campaign's editors and journalists from around the world convene for a daily podcast during the five-day festival. In this first episode, we discuss what to expect and speak to festival CEO Simon Cook as award entries increase 6%.
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
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